Strategic SEO Consulting & implementation

Freelance SEO Consultant

Trusted SEO consulting that delivers organic traffic growth and revenue for companies in the UK, Canada and beyond!

More about me

Helping brands improve organic positions and grow traffic!

drive sustainable, long-term results

My approach to SEO

Each of my suggestions will be made primarily based on recommendations from Google, either taken from their official guidelines, advice from Google employees, or from the Quality Raters’ Guidelines. The focus will be on optimisations which will deliver sustainable, long-term organic growth.

Deliver long-term, sustainable organic growth

Data-driven decision making which makes sense to all stakeholders

Use Google-approved strategies

Link SEO efforts to tangible results and ROI

Support your team & integrate SEO in your marketing

using the best tools for the job

Nik's SEO tech stack

Empowering my SEO strategies with top-notch tools, I bring the best of technology and expertise to every client's project.


Screaming Frog

OpenAI custom API workflows



Microsoft Clarity

Tag Manager

Looker Studio

Apps Script

Non-brand traffic to new product pages which generated many new user signups and MQLs.
Doubling non-brand traffic: Technical improvements, content audit and reoptimisation of informational content.
"In the time that I worked with Nik, he continually demonstrated a deep understanding of the full user journey, from initial search through to sale."
Steff Preyer
Business Director at TlPi Group
what others say about me

Why choose me as your SEO consultant?

Do you need someone who understands the detail, the intricacies which come with SEO but is also able to communicate to all stakeholders? I have experience working with startups, SMEs and FTSE 100 companies.

My SEO methodology is designed to improve the overall quality of your website which in return would drive more organic traffic, and ultimately enquiries.

Frequently Asked Questions

Questions people often ask me

Every business is unique but there are a few common answers I often give potential clients!

How are you different to other SEO consultants?

Having worked for some of UK's biggest brands, SaaS companies, and some of smallest most exciting startups, I have a very broad SEO experience. I have worked in highly-regulated personal finance enterprise companies and with companies where I've had to make the most with very limited resources. I have worked in-house and agency side, so I have seen a lot over the past 10 years.

Do you work with digital agencies?

Yes! Many digital agencies choose to outsource SEO to trusted specialists as a way to fill in resource gaps, without putting a strain on their cash flow. If you work for such an agency, I'll be happy to chat!

How do you ensure quality in your work?

I have worked for big, highly regulated personal finance companies where the level of quality has to be exceptional. I'm a perfectionist with a strong eye for detail which is very important in this industry.

Plus, I'm happy for you to vet me by asking as many questions as you want during our initial call, speak to past clients or by looking at case studies.

What does an SEO consultant do?

SEO consultants help align your website with what potential customers are searching for online. The goal is to capture that traffic and help users choose you over a competitor.

This often requires input and resource from different business units. A good consultant will be able to find out exactly what needs to be done, prioritise it, implement it and then report on the results.

Can you do implementation as well as consultancy?

Yes! I can do the analysis and research as well as the implementation of SEO changes. I can work on my own or as a part of a team where I can consult and engage with relevant stakeholders.

Can you work with existing marketing teams?

Yes! I can work with your Content & PR team, developers, designers and communicate with senior stakeholders. SEO is a team effort and everyone should be involved! 

Do you work with clients on a budget?

My goal is to find as many ways as possible to improve the quality of your website. Smaller budgets can sometimes move the needle a little, but websites which require a lot of work also require bigger SEO budget. It's best to get in touch and have a call so I can learn more about your business.

How much does an SEO consultant cost?

I like to think of SEO as a long-term investment, rather than a cost. Generally speaking, cheap SEO is likely not enough to make a difference and wouldn't result in any significant growth.

A higher budget means you can afford to hire an experienced consultant who has enough resources at their disposal to make a significant difference to your business.

Let's chat about your website and business and I'll be able to provide you with an accurate price.

contact me

Let’s work together

Have questions? Want to work together on a project? Fill out the form below or drop me a line at

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